Thursday, January 10, 2008

Two Great Benefits in One Sifter Jar (Hey! Your Powder Is in My Foundation!)

For those of you who don't stalk my Personal Website, you may not be aware that we have joined the world of mineral makeup. Yes — we now offer a full range of foundation options: liquid, cream, cream-to-powder, and mineral powder! I have been looking forward to trying this product for some time, let me tell you.

Like many of you, I was really impressed and excited by a certain mineral powder competitor's infomercials, so I ordered a starter sample kit. I loved the lightweight comfort of mineral powder foundation, but all the blending and mixing of colors was tedious, and adding the warm/glowing/veiled layers made my routine take way too long for my tastes. And then there was the sticker shock. Ouch.

You'll be pleased to know that our new mineral powder foundation is just 18 and the custom mineral foundation brush is only 10! And like most of our products, a little goes a long way, so you won't have to buy a new jar every month. Plus, as long as supplies last, you can get both in a limited-edition set with a satiny black bag that is perfect for carrying your new mineral powder foundation in your purse! It doesn't even cost extra — the set is still just 28!

My favorite part of using mineral powder foundation is that I get the coverage of a foundation and the flawless finish and oil absorption of a loose one single product! That is a LIFE-SAVER for people like me who are always looking for ways to cut down on getting-ready time. FYI: several light layers are better than one heavy layer for those of us who prefer maximum coverage, and you can wear it over your liquid or cream foundation for an even more airbrushed look. In case you're wondering, it's transfer-resistant, dermatologist-tested, oil- and fragrance-free, and non-comedogenic. It's also been clinically proven to be suitable for sensitive skin, and the formula has been tested and passed for skin irritancy and allergy. Bonus!

The application is super-easy, and the brush really makes all the difference. Its soft, natural hair bristles pick up a precise amount of powder and release it evenly as you sweep and swirl. They're also shorter and flat across the top so you can customize your level of coverage.

So here it is...the picture-proof! Neat, huh? Click the picture to see a larger version.

Nothing but mineral powder foundation in that second picture! If you want to use concealer or a highlighting pen, though, be sure to apply them before putting on your mineral powder foundation.

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